Valentine’s Day presents the business owner with a unique opportunity
to communicate with customers in a novel way. – Homer Smith
to communicate with customers in a novel way. – Homer Smith
We have been writing about using cards to show customer appreciation and to build customer loyalty, so how about Valentine’s Day?
The U.S. Greeting Card Association estimates that approximately one billion valentines are sent each year worldwide, making the day the second largest card-sending holiday of the year behind Christmas.
Valentine’s day presents you with another opportunity to communicate with your customers with a custom card that says you appreciate them.
Sending a Valentine, either custom valentine or one “off the shelf”, tells your customers that you value them as individuals and think of them a “people”, not just “dollar signs”.
You could send a Valentine that just lets your customers know you appreciate them, or you could include a special promotion limited to your “special valentine” customers.
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