Greeting Cards to Help You Identify With Your Customers

There is far more involved in the relationship with customers than just providing good products and services. It is a question of personal identification. - Mark Moody-Stuart

Large corporations have a hard time identifying with their customers. Customers see such a large organization, and associate it with bureaucracy and red tape. They don’t have a personal connection with these businesses, and therefore have little brand loyalty when a better deal catches their eye.

Small businesses have greater opportunities to make these personal connections with their customers. While larger businesses have to focus on board meetings and shareholders, small business owners can set their goals to their customers’ advantage.
For example, a large business may sell their product cheaply, and be making just a few cents of profit per item sold. There is no wiggle room for added services to meet the customers’ needs, without raising prices. They depend on selling large amounts of their product to reach their goals.

Small business owners may not have thousands of chain stores across the globe to sell thousands of their products daily. They do, however, have the ability to identify with their customers in a positive, caring way through one-on-one interactions. Customers will be able to identify with you personally, because you are one of them, growing your business in their community.
You can take the time to get to know them as individuals. You know the local community, and can celebrate in their successes, and help them through the rough patches. You can send out greeting cards when there is a new baby in the family, or when their daughter graduates high school. All of these are unique ways to identify with your customers that larger businesses have difficulty in reproducing.

When you take the time to identify with your customers, your business becomes more than the bottom line. It forms a unique bond with you and your customers. You become an integral part of your community, more important than any bargain basement department store. You have earned your spot in your customers’ hearts, and that can make all the difference as you watch your business flourish.