The Service is in the Details

It is not enough
to give the customer excellent service.
You must subtly make him aware
of the great service he is getting.
– Anonymous

Customers naturally have high expectations for the level of service a business should provide. When a business fails to provide good customer service, your customers will notice immediately. However, when a business provides excellent service, customers have a tendency to take it for granted.

When you only meet their expectations, your business will not stand out. It takes special touches to place your business as number one in a customer’s mind. In a competitive marketplace, your customer could go anywhere to meet their needs. Your responsibility is to stand out, and provide over the top customer service.

The best way to improve the quality of your customer service is in the details. The small things are what stand out the most to your customers. Every time you can reach out to them, as one human being to another, your business will shine as the only place that they want to go.

Ask your customers about their day. Take a genuine interest in what matters most to them. Learn about the events going on in their lives, and send them a card to let them know that you were listening, and that you care. Each moment that you spend on highlighting their lives will improve the quality of your service and your business.

Customers do not expect the little touches when they shop at your business. When they receive them, they are thoroughly impressed, and will be sure to tell their friends. Brighten up your customer’s day with a thoughtful card, and watch as your business grows.