Remind Customers That You Care

Here is a simple but powerful rule - always give people more than what they expect to get. - Nelson Boswell

Sales don’t stop when your customer walks out the door. Your customer may have come in looking for just one item to fulfill their needs on a busy afternoon. However, your job is to keep that customer coming back, time and time again.
Of course, you do everything you can while the customer is in your shop to make it a pleasant and valuable shopping experience for them. Yet a customer may never think of your shop again, unless you gently remind them of your existence.
There is nothing more personal than receiving a card in the mail for special occasions. As a customer, can you imagine getting a birthday card from the shop owner you bought some books from a few months ago? As a business owner, can you imagine any reason why you wouldn’t send these caring thoughts to your valued customers?
One consideration to keep in mind is to find a way to collect this information about your customers. If doing business doesn’t require you to collect their birthdates, then you will have to do a little more detective work.
Leave a notebook by the cash register. As you are ringing up your customers’ purchases, chat with them. Find out if there are any upcoming special occasions, such as birthdays or anniversaries. When they leave the store, write down their name, occasion, and date. If they don’t tell you the specific date, you can write down the general time frame that they give for their upcoming celebrations.
Once you have this information, you can send out the appropriate cards at the right times, to let them know that you and your business genuinely cares for them. This unexpected and heartfelt message will convince them to return to your business for all their future needs.