The Extra Step: Celebrate The Customer’s Successes

If you want to be creative in your company, your career, your life, all it takes is one easy step… the extra one. When you encounter a familiar plan, you just ask one question: What ELSE could we do? - Dale Dauten

Customers are not just looking for a business that can meet their needs. They are looking for a business that will exceed them. Customers want a warm, caring business that is not just a store, but a part of their family or their community.

One way to ensure that your business will become a treasured part of their life is by celebrating their successes. When life gives them reason to rejoice, a well-timed birthday card, anniversary card, or holiday card is one way to become a welcome friend with your customers.

There are other celebrations as well that business owners can consider. For example, when your customer makes their first purchase with you, you can send a welcome card to congratulate them on becoming a part of your business’ community. Be sure to make a note of this date as well, so you can send customer anniversary cards in the years to come.

When a customer has a problem with your service, you can quickly turn this around into a reason to celebrate. You can fix the problem to the customer’s satisfaction, and then send a card reminding them that you are available to answer any additional questions or concerns they might have. This shows that you really care about them, and are going above and beyond to give them excellent customer service.

Be creative when thinking of new ways to provide the best possible service to your customers. Surprise and delight them, and they will make you a part of their lives. A thoughtful card, sent in the mail, can set you apart from any other business the customer might choose to deal with.