Invite Customers to Your Party by Sending Cards

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better. – Jeff Bezos

Many times, you expect our customers to come to your business, without ever asking them. You set up shop, put out a few ads, and sit back waiting for customers. Often, customers won’t even think of you, unless you make the extra effort to ask for their business.

Invite customers to your party, and treat them as welcomed guests. Send out grand opening greeting cards to people within your community, as well as to all of your friends and associates. If you are unsure of whom to send cards to, pick out a few organizations within your community who may be interested in what your business has to offer.

Once you have invited customers to your business, do everything within your power to ensure they have a good experience. Welcome them as they come through the door, and strike up genuine conversation. Strive to learn as much about them as possible. The more you engage your customer, and show sincere interest in their lives, the better they will feel about their experience.

After you have made the party as wonderful as possible for your customer, invite them back again with a card to thank them for their business. Ask for their swift return, and they will respond. If your business holds a great party, in tune with the customer’s needs, you will find success around every corner.